OBSESSIVE DESIGN FILM SERIES

THE CHALLENGE

Highlight the technical innovation that is in all of our gear in a way that is fun and engaging, builds trust, and grows our audience.

THE CREATIVE

We’re a brand built for the outdoors — so we know what it means to have your gear fail when you really need it, and we know just how powerful an experience in nature can be. With this film series, we go behind the seams of why and how we design the way we do in a way that never feels like taking your medicine.

See for yourself.

Episode 1: Chasing the Perfect Fit

I worked in partnership with another writer, a producer, and a film lead to build the script for this film, from product research to helping prep designer interviews. I also oversaw the creation of assets across all channels (dotcom, email, social, paid).