FATHER’S DAY 2021

THE CHALLENGE

Create a campaign that feels timely and relevant, is uniquely lululemon, and supports the business need during this holiday.

THE CREATIVE

Dads can be notoriously difficult to shop for. With this campaign, we wanted to make it easy for people to find a perfect gift for the father figure(s) in their lives. I interviewed three of lululemon’s Ambassadors to ask them about the gifts they love and why.