INTERNATIONAL DAY OF YOGA 2018

THE CHALLENGE:

To create a campaign that breaks down the barriers that stop people from practicing yoga and to celebrate yoga on International Day of Yoga. This campaign had a strong social impact element, with 100% of profits from sales on International Day of Yoga going to Here to Be (lululemon's program that creates access to the benefits of yoga and meditation).

THE CREATIVE:

I wrote social copy to support our campaign "Yoga is yours", with the aim of shifting perspectives and helping people see that yoga is accessible for everyone.