SEAWHEEZE HALF MARATHON + SEAWHEEZE SUNSET FESTIVAL 2017
THE CHALLENGE
To create a 360-degree experience for our guests—the half marathon runners, their biggest fans, and the people that came to join us for the best party of the summer—and bring to life our 2017 theme "Breathe in. Run wild."
THE CREATIVE
From assets to be shared on our social channels to cheer signs along the course on race day, I wrote lines that kept the vibes and our love of Vancouver dialed up to 11. I also wrote our first ever interactive training calendar, filled with little nuggets to keep 14 weeks of training fun.
Interactive training poster.
Interactive training poster.
Social shares to celebrate our registered runners.
Cheer signs I wrote for race day.
"It's only a crime if you're not having fun"
This line showed up on our website, in email, as well as in an ad in the Georgia Strait.
