GLOBAL PRODUCT LAUNCH: MICON LITRIC AVALANCHE AIRBAG

THE CHALLENGE

Create a campaign that introduces our new lightweight and electric avalanche airbag, celebrate the technical innovation in a human and relatable way, and support the business through pre-launch email sign-ups and sale upon launch.

THE CREATIVE

We all know safety in the backcountry is absolutely critical, but safety gear that is heavy to carry or hard to use gets left at home. With this campaign, we wanted to make it easy for people to feel good about investing in their safety kit.

We created a pre-launch web experience to highlight the technical innovation within this new avy pack, with the aim of empowering our audience to learn about the product and make a purchasing decision before winter arrives. Get a quick peek at the pre-launch page below, or scroll it for yourself here.

HEADS UP: This product is coming soon. Stay tuned for campaign assets to be added post-launch.